CLIENTS

FUNDACION CANAL- CANAL DE ISABEL II, CENTRAL MADRID

BLIP's new installation for Daniel Canogar at the City of Madrid's 30th ARCOMadrid contemporary arts festival has been extended until 3rd July 2011. Travesías, originally developed for Canogar by BLIP as the European Parliament installation for Spain's Presidency of the European Union, at 33m by 1.65m (108 x 5.4 feet) was the first display installation to comprise a complete helical shape. The sunlit space of the Justus Lipsius building in Brussels required a high-brightness display which was also light enough to be suspended in the glass atrium of the building, and the P37 display - designed and manufactured by BLIP - was the only technology to meet the demands of the installation.

At Canal Isabel II, Travesías-II is vertical in format - sweeping upwards from the front entrance and filling the venue's iconic water tower. BLIP's linux-based display management computers are connected to the company's international server infrastructure, which monitors the display installation constantly and enables curators to schedule programming.

Retail Week concluded: "The best point-of-purchase is about a good deal more than attracting attention although clearly this is part of what it should do. Moving beyond this, point of purchase should entice the shopper into parting with cash and Sony's campaign - taken to stores across Europe - does exactly this … particularly impressive when the sheer volume of point-of-purchase material used in the electricals sector is taken into consideration. It is also worth noting the way in which (it) uses the product to achieve real stand-out and prominence in what can be a somewhat bland area of the market – a strong and well-put together creative execution."

High performance playout of hundreds of moving image titles to in-store displays enables BLIP's in-store installations to achieve the very highest image quality for critical applications such as television sales. The company's purpose-built linux computers offer fault tolerance and customisable touch-screen-based shopper interfaces - giving an intuitive and easily updated shop-floor experience and enabling inexperienced customers to select favourites from a large choice of media. Hot sub-titling allows easy localisation to many different languages and immediate messaging to an unlimited number of in-store displays, potentially replacing printed merchandising. BLIP provides full customisation for clients' personnel using secure websites and at the same time minimising training - or it can provide a turn-key service with proven sales benefits.

watch LED installation video on blip's blog

www.fundacioncanal.com
www.channels.com

P37 installation, Canal de Isabel

Madam

In early 2011 BLIP collaborated with King's Place, a new creative arts hub and the first cultural space to open in the ongoing redevelopment of King's Cross and Regent's Canal in London. For the album launch of the band Madam, the venue was an ideal forum for Blip to showcase the audio-visual performance qualities of its Pixelbus™ technology.

For this live performance, 21 rows of LED strings extended fan-like (or, as described in one glowing review as “looking like ammunition belts for a machine gun”) from the back of the stage rising up behind the musicians. The P37 LED on fabric was attached to a lightweight aluminum structure making it possible to assemble and disassemble the entire the installation in a matter of a few hours.

The display had been programmed specifically for this event, connecting it to a regular MIDI (Musical Instrument Digital Interface) keyboard. This made it possible for an additional member of the band to literally 'play' on the display. Making it very low-latency meant that the display had near-instantaneous response time and could be played on-beat to the music.

The launch was well received with R2 Magazine saying: "[singer] Smith’s experience in putting together film soundtracks clearly lent influence to this visual feast as a high-rigged light-show provided an effective backdrop to every song"

watch concert video

Madam on myspace

Madam

SONY HOME ENTERTAINMENT EUROPE

BLIP developed and operates an extensive network of purpose-built demonstration suites for Sony Europe in the consumer retail market. Known individually as 'Golden Spaces', the concessions in high-street stores and large electrical outlets across Europe combine leading-edge touchscreen interactivity, software engineering and communications technology to deliver an easy-to-use and compelling consumer experience in the highly competitive market of home entertainment and 3D television.

Golden Spaces is one of the few consumer electronics campaigns that involves such a high degree of customer interaction - the visitor is given a dedicated hi-tech environment in which to fully experience sophisticated new products; choosing favourite games and movie media from a wide selection using a state-of-the-art interface. BLIP's network infrastructure - which enables remote upgrading of high-quality media files so that Golden Spaces always have the latest content as well as the capture of valuable marketing data and remote diagnostics - makes it possible to operate installations spread across the whole of Europe with minimum personnel.

At the 2010 Retail Week Interiors Awards Golden Spaces was awarded the 'Point-of-purchase campaign of the year'. Retail Week concluded: "The best point-of-purchase is about a good deal more than attracting attention although clearly this is part of what it should do. Moving beyond this, point of purchase should entice the shopper into parting with cash and Sony's campaign - taken to stores across Europe - does exactly this … particularly impressive when the sheer volume of point-of-purchase material used in the electricals sector is taken into consideration. It is also worth noting the way in (it) uses the product to achieve real stand-out and prominence in what can be a somewhat bland area of the market – a strong and well-put together creative execution."

SONY GOLDEN SPACES

COCA-COLA FLAGSHIP DISPLAY PICCADILLY CIRCUS

In 2003 BLIP built its second major LED installation for Coca-Cola Great Britain. Measuring 32m x 6.6m, the Piccadilly Circus display in London is still the largest curved LED in the world; over three times the size in area of Coca-Cola's previous display. The installation comprises more than 800 thousand (? 800,000? ) pixels and its specially designed panels achieve a completely smooth curve without colour distortion. As well as developing and executing the physical display space, BLIP provided creative imagery and content management for Coca-Cola - developing the most advanced interactive content ever used on flagship public displays.

COCA COLA, Piccadilly Circus, 2003

The Hut Project

A work by The Hut Project, in collaboration with BLIP, commissioned by the Art House Foundation.

Foundation is an arts charity based in an old schoolmaster's house in Borough, South London, and this building became the art work by The Hut Project, consisting of three phases of light sculpture using BLIP's LEDand computer software technology.

Gradually over the period of six months, a green pulsating light filled up the house to the point of glowing, thus providing, even in bright daylight, an eye-catching event for passersby and a daily spectacle for the children of the neighbouring school.

http://www.arthousefoundation.org/
http://www.thehutproject.co.uk

The Hut Project

SAMSUNG

Samsung appointed BLIP as consultant and main contractor for its flagship LED display in Piccadilly Circus, London. Focussing on reliability and image quality, BLIP managed the specification process, organised LED product selection, designed and manufactured the computing and communication systems and planned and project-managed the installation at site. The display was launched on time and within budget in Autumn 2005 and has since been producing the highest quality imagery 24/7 for Samsung at this iconic London location.

SAMSUNG, Piccadilly Circus, 2009

MediaArchitecture 2007

In September 2007 BLIP organised the MediaArchitecture 2007 conference hosted at Central Saint Martins Innovation Southampton Row, London. Developments in display technology and building materials are leading to new forms of hybrid architecture that break away from existing conceptions of surface, structure, lighting and moving imagery. Light Emitting Diode (LED) displays integrated with the fabric of built structures allow prominent imagery to be integrated with the façade, even in direct sunlight. Although cost and energy requirements are practical for some buildings only when displays are not used in sunlit conditions, there remain significant far-reaching consequences of this increasingly pervasive technology for the townscape and urban environment: cinematic topias as pervasive as Minority Report and Blade Runner have become technically feasible.

www.mediaarchitecture.org
www.mediaarchitecture.com

Flyer, MediaArchitecture

WORLDCUPPA

In July 2006 BLIP worked alongside Mesmer and XL Video to develop a ground-breaking studio set for ITV. BLIP installed its P75 display at The London Southbank Studios for the ITV4 programme "World Cuppa", produced by Byte Yer Legs. The installation was completed in three hours to fit in tight studio planning and BLIP's display management computing interfaced directly with studio systems, running new imagery mixed for live television each day with complete reliability over a month on air. Due to the unique mechanical properties of the product it was possible to follow the contours of the studio set, providing unprecedented flexibility and greatly reducing installation time.

P37 installation, ITV STUDIOS